No. What the research asks for is a stable cue and enough repetition, not a daily one. The thing that actually predicts failure is not a lighter schedule — it is a schedule you never chose, where some weeks are three times and some are none.
The 2009 University College London study that gave us the number 66 asked volunteers to do one simple thing in the same situation each day. Two findings matter here, and they point in opposite directions from the usual advice:
So repetition matters and regularity matters, but “every single day” was never the finding. More on what that study found.
Three times a week on purpose and three times a week by drift look identical in a spreadsheet and are not the same behaviour at all. The first has a cue — Monday, Wednesday, Friday, after work. The second has no cue, so every session needs a fresh decision, and the decision is the thing habit formation is supposed to remove.
This is also why “I will go more often” is a weak plan and “I go on Tuesdays and Thursdays” is a strong one, even though the second asks for less.
RIPEN draws your habits as one tree, and each habit carries its own schedule. You can set named days — mon wed fri, weekdays — or “N days a week”.
Daily is still the fastest route to a fruit and the easiest cue to keep, because “every day” needs no remembering. But it is a choice about pace, not a requirement for the habit to form — and a schedule you can actually hold beats a daily one you abandon in March.
No account, no analytics, and Pro is bought once rather than every month. How the tree works, or get the app.
Lally, P., van Jaarsveld, C. H. M., Potts, H. W. W., & Wardle, J. (2010). “How are habits formed: Modelling habit formation in the real world.” European Journal of Social Psychology, 40(6), 998–1009. The schedule arithmetic above is RIPEN’s own, from the rules in the app.